Long queues were seen outside as Amazon’s first till-free grocery store in the UK opened in Ealing yesterday.
Amazon Fresh opened its doors to customers eager to participate in a unique shopping experience.
The store, located at the street entrance of Ealing Broadway shopping centre, sells prepared meals, groceries and Amazon devices.
One visitor said: “It’s really exciting, it’s the first in the UK.
“It’s been getting a lot of hate online, but I think especially for young people it’s brilliant, it’s revolutionary.”
Another person commented: "It's innovative, so it's going to be an interesting thing to see.
"It's easy and different. That’s the way the future is going."
Visitors to the store must scan a QR code from their Amazon app when entering, and are automatically billed from when they leave.
Technology in the store, including ceiling cameras and shelf weight sensors, identify the items shoppers pick from the shelves.
Such technology will also register when someone has put an item back on the shelf.
Amazon said the Just Walk Out technology uses "computer vision, deep learning algorithms, and sensor fusion".
One person waiting to enter the store said: “It’s a good change. I know how other people see it, how it’s going to kill the local high street shops.
“Sooner or later it's going to be apart of our normal living and we’ll see more and more across the UK.”
Another visitor said: “It’s a new experience and a quicker shopping experience.
“Amazon does sometimes get known for taking away from the high street so hopefully it’s not going to do that.
“I think it will benefit the high street.
“Ealing for a while has needed some new things in the area, especially with Crossrail coming and all the new flats, I definitely think this will add to it and hopefully more businesses will look to start stuff here as well.”
The store is also open for Amazon users to collect and return online orders.
To learn more about the Amazon Fresh store, click here.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here