TO mark this year’s Recycle Week (October 17-23), Ealing Broadway shopping centre is highlighting its recycling partner, Love Not Landfill, and Act For Ealing, the climate action group.

Since September 2018, Ealing Broadway has worked with Love Not Landfill to provide visitors with a sustainable way to recycle their old or unwanted clothes.

A non-profit organisation, funded by the Mayor and the London boroughs, Love Not Landfill aims to encourage people to buy second-hand, to swap, recycle and donate their fashion to charity.

Ealing Broadway is home to two Love Not Landfill clothes banks, located by the entrance to St. Saviour’s Walk and on the first floor  in the centre.

All types of clothes and textiles can be donated, including those that have been damaged. Once donated, clothes that can be reused are given to Good, a business which owns and operates vintage shops across London.

After selecting a small percentage for itself, Good sells the remaining items to rag merchants, with these then shredded and turned into insulation materials or wash cloths.

Ealing Broadway has also partnered with Act for Ealing on a sustainable fashion mural competition. It’s a chance for young people in Ealing to submit design ideas for a new mural to be displayed in the centre.

Entries have to be submitted by 11.59pm on Sunday, October 23.

The mural aims to draw attention to the importance of sustainable fashion and how the community can reduce their carbon footprint by avoiding fast fashion and choosing second-hand clothing.

Lizzy Woods, of Love Not Landfill, said: “Our Ealing Broadway clothes banks are some of the most used in the whole of London.”