Cutting waste: unsold baguettes are recycled as frozen garlic bread at Ealing Broadway (Image: M&S)
M&S Ealing Broadway is taking up a frozen garlic bread waste initiative.
At the end of each day, unsold baguettes and boules – baked in-store daily – are prepared and filled with garlic butter, then sold as frozen garlic bread from £1, with an extended shelf life of 30 days.
The scheme is currently live in 251 stores and began in 2020 following a trial.
Dan Milana, store manager at Ealing Broadway, said: “We believe each loaf is too good to waste and our customers agree.
“Myself and the team are determined to keep finding innovative ways to tackle food waste in-store.”
M&S has pledged to halve food waste by 2030, as well as redistributing all of its edible surplus by 2025.
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