Sport-lovers across the globe have been immersing themselves in new interactive ways to enjoy their favourite action this summer.

With various summer sports events culminating in a thrilling few months, fans have been turning to innovative new platforms to share real-time reactions and interact with others. 

The way we consume and discuss sports has changed dramatically over the years, with social media platforms allowing us to form connections with people from every corner of the globe.

And as this sizzling summer of sport comes to a close, global video chat platform Azar has been part of transforming the way in which we enjoy sports by connecting sports-enthusiasts around the world.

According to Sensor Tower, the platform has seen an increase in downloads in 2024 so far by approximately 15%, with the app being particularly popular in the UK (12%) and France (27%), compared to 2023. In the UK during the lead up to one of the world’s largest international sports competition in July, Azar downloads saw an increase of 7.5% compared to June 2024. 

It’s no longer just about watching sports and simply being a spectator; it’s about creating a community with people from all cultures and backgrounds. The platform has helped add a new dimension to our relationship with sports culture, facilitating new friendships and allowing users to explore different cultures from home and develop new skills.

“Virtual communities help break down geographical barriers by connecting people through common passions, languages, personal interests, and more,” said Azar's Kim Sun-ki.

“We are committed to supporting our users by providing a secure and enriching environment for users to interact.”

Azar continues to experience significant growth, demonstrating its technological advancements, including multiple features that enrich the video chat experience and facilitate meeting people with shared interests that help foster successful connections.

Online friendships have real value in daily life, contributing to overall happiness and helping to combat loneliness. They also enable the development of social skills in a controlled environment, where users can choose to activate their camera, communicate in writing, or withdraw at any time.